Switch: How to Change Things When Change Is Hard

By Chip Heath

Decisive: How to Make Better Choices in Life and Work

By Chip Heath

"Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We?re overconfident. We seek out information that supports us and downplay informati...

Decisive

By Chip Heath, Dan Heath

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.　   Research in psycholo...

Decisive

By Chip Heath, Dan Heath

Made to Stick

By Chip Heath, Dan Heath

Switch: How To Change Things When Change Is Hard

By Dan Heath, Chip Heath, Charles Kahlenberg

why Is It So Hard To Make Lasting Changes In Our Companies, In Our Communities, And In Our Own Lives? The Primary Obstacle Is A Conflict That's Built Into Our Brains, Say Chip And Dan Heath, Author...

Made to Stick

By Chip Heath Dan Heath

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.“Anyone interested in influencing others—to buy,...

The Power of Moments

By Jeremy Bobb, Chip Heath, Dan Heath

Made to Stick

By Chip Heath Dan Heath

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.“Anyone interested in influencing others—to buy,...

Statistical graphics procedures by example

By Sanjay Matange

Annotation