Primer on Decision Making: How Decisions Happen

By James G. March

Rumor Mills : The Social Impact Of Rumor And Legend

By Joel Best, Véronique Campion-Vincent, Gary Alan Fine, Chip Heath, Gary A. Fine, Fine Gary Alan, Campion-Vincent Véronique, Heath Chip

"The goal of this volume is to explore the social and political dynamics of rumor and the related concept of urban or contemporary legend. These forms of communication often appear in tandem with s...

Switch: How to Change Things When Change Is Hard

By Chip Heath

Decisive: How to Make Better Choices in Life and Work

By Chip Heath

"Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We?re overconfident. We seek out information that supports us and downplay informati...

Switch: How to Change Things When Change Is Hard

By Chip Heath

Decisive

By Dan Heath, Chip Heath, Chip Heath And Dan Heath

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psycholo...

Decisive

By Chip Heath, Dan Heath

Made to Stick

By Chip Heath, Dan Heath

Switch: How To Change Things When Change Is Hard

By Dan Heath, Chip Heath, Charles Kahlenberg

why Is It So Hard To Make Lasting Changes In Our Companies, In Our Communities, And In Our Own Lives? The Primary Obstacle Is A Conflict That's Built Into Our Brains, Say Chip And Dan Heath, Author...

Made to Stick Why Some Ideas Survive and Others Die

By Dan Heath Author Chip Heath Author