Dan S. Kennedy Books

No B.S. ruthless management of people profits
No B.S. ruthless management of people profits

By Dan S. Kennedy

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"What does it really take to get productivity from people and, by doing so, maximum profits for a business? With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successf...

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No B.S. guide to direct response social media marketing
No B.S. guide to direct response social media marketing

By Dan S. Kennedy

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"To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners,...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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