Dan S. Kennedy Books

No B.S. guide to maximum referrals customer retention
No B.S. guide to maximum referrals customer retention

By Dan S. Kennedy

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"Millionaire maker Dan S. Kennedy has joined with marketing guru Shaun Buck to help business owners, private practice professionals, and professional marketers start making dollars and cents of the...

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No B.S. guide to powerful presentations
No B.S. guide to powerful presentations

By Dan S. Kennedy

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"Millionaire maker Dan S. Kennedy has joined with speaking and presentation expert Dustin Matthews to help business owners, private practice professionals, and professional marketers start making d...

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The no B.S. guide to direct marketing
The no B.S. guide to direct marketing

By Dan S. Kennedy

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"Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a s...

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No B.S. business success
No B.S. business success

By Dan S. Kennedy

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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