Dave Balter Books
Grapevine
By John Butman, David Balter, Dave Balter
"As the founder of BzzAgent, Dave Balter developed a strategy for driving authentic word-of-mouth in the real world. He's a successful practitioner in a field previously dominated by armchair theor...
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Grapevine
By Dave Balter
Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advert...
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