John Butman Books

Car Wars
Car Wars

By John Butman

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Juran
Juran

By John Butman

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Written with the support of Dr. Juran and the Juran Institute, Juran: A Lifetime of Influence gives us an intimate look at the man, his times, and the evolution of the concepts of quality and manag...

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Flying fox
Flying fox

By John Butman

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Townie
Townie

By John Butman, Victoria Jenkins

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Townie
Townie

By John Butman

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Hardball
Hardball

By John Butman, George Stalk, Rob Lachenauer

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"Hardball takes leaders deep inside the world of hardball competition - a world where the players are zealously committed to winning and relentlessly driven to strengthen their competitive position...

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Trading Up
Trading Up

By Michael J. Silverstein, Neil Fiske

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Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackso...

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Grapevine
Grapevine

By John Butman, David Balter, Dave Balter

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"As the founder of BzzAgent, Dave Balter developed a strategy for driving authentic word-of-mouth in the real world. He's a successful practitioner in a field previously dominated by armchair theor...

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Related Articles from our Blog

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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