David A. Aaker Books

Brand Leadership

By David A. Aaker

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Brand Portfolio Strategy

By David A. Aaker

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"In this book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a...

Brand Equity Advertising

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Brand Equity Advertising

By Alexander L. Biel

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The bereavement ministry program

By Jan C. Nelson

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Harvard Business Review on Brand Management Harvard Business Review Paperback Series

By John Quelch, Erich Joachimsthaler, Vijay Vishwanath, Mark Jonathan, David A. Aaker, David Kenny

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From Fargo to the World of Brands

By David A. Aaker

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Aaker on Branding

By David Aaker

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Le management du capital marque

By Jacques Lendrevie, David A. Aaker

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Strategisches Markt Management

By David A. Aaker

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.