David A. Aaker Books

Strategic market management
Strategic market management

By David A. Aaker

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"Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today'...

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Strategic Market Management
Marketing Research
Marketing Research
Marketing Research
Marketing Research
Strategic Market Management 10th Edition Wiley e Text Reg Card
Strategic Market Management
Strategic Market Management 10E with BizLX Software Set
Marketing research
Marketing research

By David A. Aaker

Average: 0.00, 0 Ratings

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