David A. Aaker Books

Srch for Consumr Interst
Srch for Consumr Interst

By David A. Aaker

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Consumerism
Consumerism

By David A. Aaker

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Consumerism
Consumerism

By David A. Aaker

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Consumerism
Consumerism

By David A. Aaker

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Consumerism, 4th Ed.
Consumerism, 4th Ed.

By David A. Aaker

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Building Strong Brands
Building Strong Brands

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Advertising management.
Advertising management.

By David A. Aaker

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Advertising Management
Advertising Management

By David A. Aaker

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Advertising Management
Advertising Management

By David A. Aaker

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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