David Strutton Books

Marketing Channels: A Relationship Management Approach
Marketing Channels: A Relationship Management Approach

By David Strutton, Lou E. Pelton, James R. Lumpkin, Pelton, Lou E, Strutton, David, Lumpkin, James R

Average: 0.00, 0 Ratings

Pt. I. Marketing Channels Framework. Ch. 1. Marketing Channels: Information-driven, Customer-steered. Ch. 2. Channel Roles In A Virtual Marketplace. Ch. 3. Attaining Competitive Advantage Through C...

Read More
Lessons Learned
Lessons Learned

By David Strutton

Average: 0.00, 0 Ratings

Read More

Related Articles from our Blog

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

Read More