Dawn Lerman Books

The language of branding
The language of branding

By Dawn Lerman

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The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are...

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The Language of Branding: Theory, Strategies, and Tactics
My Fat Dad
My Fat Dad

By Dawn Lerman

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From the author of the New York Times Well Blog series, My Fat DadEvery story and every memory from my childhood is attached to food…Dawn Lerman spent her childhood constantly hungry. She craved go...

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Twelve Step Plan to Becoming an Actor in L.A.
Twelve Step Plan to Becoming an Actor in LA
Language of Branding
Language of Branding
Language of Branding
Language of Branding
Language of Branding

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