Robert J. Morais Books

The Language of Branding: Theory, Strategies, and Tactics

By David Luna, Robert J. Morais, Dawn Lerman

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Refocusing focus groups

By Robert J. Morais

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Language of Branding

By David Luna, Robert J. Morais, Dawn Lerman

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Advertising and anthropology

By Timothy De Waal Malefyt

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"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the pro...

Advertising and anthropology

By Timothy De Waal Malefyt

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Advertising and Anthropology

By Robert J. Morais, Timothy De Waal Malefyt

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Advertising and anthropology

By Timothy De Waal Malefyt

Average: 0.00, 0 Ratings

Advertising and Anthropology

By Robert J. Morais, Timothy De Waal Malefyt

Average: 0.00, 0 Ratings

Advertising and Anthropology

By Robert J. Morais, Timothy De Waal Malefyt

Average: 0.00, 0 Ratings

Advertising and Anthropology

By Robert J. Morais, Timothy De Waal Malefyt

Average: 0.00, 0 Ratings

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.