Dovel Books

Advertising Excellence
Advertising Excellence

By George, John V. Thill, Courtland L Bovee, THILL, Marian Wood, Bovee, Courtland L. / Thill, John V., Marian, John V, Wood., BOVEE, Courtland L., Dovel, George Dovel

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This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behav...

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