E. Jerome Books

Basic Marketing
Basic Marketing

By Stanley J. Shapiro, Mccarthy, E. Jerome, E. Jerome;Cannon, Joseph P. Perreault;McCarthy, Cannon, Joseph P. Perreault

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The Tenth Canadian Edition Of Basic Marketing Is All About Being New: The Introduction Of New Marketing Management Concepts. The Introduction Of New Co-author Who Is Highly In Tune With New Marketi...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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