Edward Boches Books

Hey Whipple squeeze this
Hey Whipple squeeze this

By Luke Sullivan

Average: 0.00, 0 Ratings

"The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the fi...

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Hey Whipple squeeze this
Hey Whipple squeeze this

By Luke Sullivan

Average: 0.00, 0 Ratings

"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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