Place Branding: Glocal, Virtual And Physical Identities, Constructed, Imagined And Experienced

By F. Go, R. Govers, Robert Govers, Robert Govers, Frank Go (Auth.)

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of p...

International Place Branding Yearbook 2010: Place Branding In The New Age Of Innovation

By Frank M. Go, F. Go, R. Govers, Robert Govers

The Place Branding Yearbook 2010 Examines The Case For Applying Brand And Marketing Strategies And Tactics To The Economic, Social, Political And Cultural Development Of Places Such As Communities,...

World Travel And Tourism Review: Indicators, Trends And Issues Volume 2: 1992

By J. R. Brent Ritchie, F. Go, Donald Hawkins, J. Ritchie, D. Frechtling

World Travel And Tourism Review: Indicators, Trends And Issues Volume 3: 1993

By J. R. Brent Ritchie, Ritchie, Michael Conlin, F. Go, Donald Hawkins, D. Frechtling, J. R. Brent, B. Ritchie

Harnessing Place Branding Through Cultural Entrepreneurship

By Frank M. Go, A. Lemmetyinen, F. Go, U. Hakala

International Place Branding Yearbook 2011

By F. Go, R. Govers, Frank M. Go, Robert Govers (Eds.)

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultu...

International Place Branding Yearbook 2012: Managing Smart Growth And Sustainability

By F. Go, R. Govers

Place Branding

By F. Go, R. Govers, Robert Govers, Robert Govers, Frank Go (Auth.), R. Govers; F. Go

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of p...

International Place Branding Yearbook 2012

By Author, Frank M. Go, F. Go, R. Govers, Go, Frank M., Govers, Robert

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of ci...

Harnessing Place Branding Through Cultural Entrepreneurship

By Author, Frank M. Go, A. Lemmetyinen, F. Go, U. Hakala

This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions th...