Robert Govers Books
Place Branding: Glocal, Virtual And Physical Identities, Constructed, Imagined And Experienced
By F. Go, R. Govers, Robert Govers, Robert Govers, Frank Go (Auth.)
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of p...
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International Place Branding Yearbook 2010: Place Branding In The New Age Of Innovation
By Frank M. Go, F. Go, R. Govers, Robert Govers
The Place Branding Yearbook 2010 Examines The Case For Applying Brand And Marketing Strategies And Tactics To The Economic, Social, Political And Cultural Development Of Places Such As Communities,...
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International Place Branding Yearbook 2010
By Frank M. Go, Robert Govers, F. Go; R. Govers
The Place Branding Yearbook 2010 Examines The Case For Applying Brand And Marketing Strategies And Tactics To The Economic, Social, Political And Cultural Development Of Places Such As Communities,...
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International Place Branding Yearbook 2011
By Frank M. Go, Robert Govers, Frank M. Go; Robert Govers
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultu...
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Place Branding
By F. Go, R. Govers, Robert Govers, Robert Govers, Frank Go (Auth.), R. Govers; F. Go
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of p...
Read More
International Place Branding Yearbook 2011
By Frank Go, Robert Govers, Frank M. Go, Robert Govers (Eds.)
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultu...
Read More
