Fred Wiersema Books

Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

By Michael Treacy, Fred Wiersema

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The new market leaders

By Frederik D. Wiersema, Fred Wiersema

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"In the decade since the renowned business strategist Fred Wiersema first began research for his #1 bestseller, The Discipline of Market Leaders, profound changes have transformed the business worl...

The New Market Leaders

By Fred Wiersema

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The New Market Leaders

By Fred Wiersema

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The New Market Leaders

By Fred Wiersema

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Customer Service

By Fred Wiersema

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With this short, accessible book, entrepreneurs and executives alike will glean the tools and insights needed to create a successful customer-oriented culture that is defined by service excellence.

Discipline of Market Leaders

By Michael Treacy, Fred Wiersema

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Customer Intimacy

By Fred Wiersema

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Customer Intimacy

By Fred Wiersema

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Customer Intimacy reveals why the most successful businesses are those that build close win-win relationships with their customers - not just strong working relationships, not just good business re...

Customer Intimacy

By Fred Wiersema

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.