Fred Wiersema Books
The new market leaders
By Frederik D. Wiersema, Fred Wiersema
"In the decade since the renowned business strategist Fred Wiersema first began research for his #1 bestseller, The Discipline of Market Leaders, profound changes have transformed the business worl...
Read MoreCustomer Service
With this short, accessible book, entrepreneurs and executives alike will glean the tools and insights needed to create a successful customer-oriented culture that is defined by service excellence.
Read MoreCustomer Intimacy
Customer Intimacy reveals why the most successful businesses are those that build close win-win relationships with their customers - not just strong working relationships, not just good business re...
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