Michael Treacy Books

Double digit growth
Double digit growth

By Michael Treacy

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Double-Digit Growth
Double-Digit Growth

By Michael Treacy

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In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treac...

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L' exigence du choix
L' exigence du choix

By Michael Treacy

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L' exigence du choix
L' exigence du choix

By Michael Treacy

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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