George Fields Books

Leveraging Japan
Leveraging Japan

By Hotaka Katahira, George Fields, Yoram Wind, Robert E. Gunther

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"In Leveraging Japan, three experts who have had their fingers on the pulse of Asian business for decades examine the new rules of marketing in today's Japan and dissect the best practices of those...

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Gucci on the Ginza
Gucci on the Ginza

By Fields George.

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A la conquete du Japon
A la conquete du Japon

By Fields George.

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Wakon ihen ari
Wakon ihen ari

By George Fields

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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