Robert E. Gunther Books
Convergence Marketing: Running With The Centaurs
By Robert E. Gunther, Vijay Mahajan, Yoram Wind, Yoram (Jerry) R. Wind, Wind, Yoram, Mahajan, Vijay, Gunther, Robert E., 1960-
This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer. Discover how markets of one are complementing mass markets; how push...
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The Power Of Impossible Thinking: Transform The Business Of Your Life And The Life Of Your Business
By Robert Günther, Robert E. Gunther, Colin Crook, Yoram (Jerry) Wind, Yoram Wind, Yoram (Jerry) R. Wind
This book is about getting better at making sense of the world...so you can make decisions that respond to reality, not some obsolete model of reality. Drawing on the latest neuroscientific researc...
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The 86 Percent Solution: How To Succeed In The Biggest Market Opportunity Of The 21st Century
By Robert E. Gunther, Vijay Mahajan, Kamini Banga
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversat...
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The Power Of Impossible Thinking
By Robert E. Gunther, Colin Crook, Yoram Wind, Yoram (Jerry) R. Wind
This book is about getting better at making sense of the world...so you can make decisions that respond to reality, not some obsolete model of reality. Drawing on the latest neuroscientific researc...
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Making It Work At Work
By Kevin Elko, Alan J. Lurie, Edward G. Muzio, Robert E. Gunther, Alan Lurie, Deborah J. Fisher PhD, Erv Thomas PE, Gregory Shea PhD
**Master Powerful Ways to Find Purpose, Fulfillment, and Greatness at Work!** Four great books show you how to find purpose, fulfillment, and greatness at work--no matter where you work or how fast...
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The Network Challenge: Strategy, Profit, And Risk In An Interlinked World
By Robert E. Gunther, Paul R. Kleindorfer, Yoram Wind
Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies“This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age–an...
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Your Job Survival Guide
By Gregory P. Shea, Robert E. Gunther, Gregory Shea PhD
Selected by IBM Competitive Edge Book Club Selection.'The beauty of this book on top of its life-saving timeliness is its capacity to give the reader concrete steps to live the good life and enjoy...
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