George S Yip Books

Total Global Strategy II

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This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.

Instructor's manual: Total global strategy: managing for worldwide competitive advantage

By George S. Yip

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The International Success of British Companies

By George Yip

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The sayings of James R. Mancham

By James R. Mancham

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China's Next Strategic Advantage

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A book for everyone who does business with China or in China.The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation...

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.