George Yip Books

The Future of the Multinational Company
The Future of the Multinational Company

By John M. Stopford, Constantinos C. Markides, George Yip, Julian Birkinshaw, Sumantra Ghoshal

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Bringing together the leading authorities on globalization and international business, this book looks ahead to the new challenges facing international companies in this new economy.

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The International Success of British Companies
Future of the Multinational Company
The Future of the Multinational Company
Strategic transformation
Strategic transformation

By Manuel Hensmans

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Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. Strategic Transformation, written by leading strategy experts,...

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Strategic Transformation
Globalizacion
Globalizacion

By George S. Yip, George Yip

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Market Selection and Direction

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