Leveraging Computer Mediated Marketing Environments

By Gordon Bowen

Strategy Leadership and AI in the Cyber Ecosystem

By Arshad Jamal, Daniel Hagan, Gordon Bowen, Hamid Jahankhani, Liam M. O Dell

Strategy Leadership and AI in the Cyber Ecosystem

By Arshad Jamal, Daniel Hagan, Gordon Bowen, Hamid Jahankhani, Liam M. O Dell

Computer mediated marketing strategies

By Gordon Bowen, Wilson Ozuem

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--

Computer-mediated marketing strategies

By Gordon Bowen, Wilson Ozuem

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--

Computer-mediated marketing strategies

By Gordon Bowen, Wilson Ozuem

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--

Competitive social media marketing strategies

By Gordon Bowen, Wilson Ozuem

"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highli...

Competitive social media marketing strategies

By Gordon Bowen, Wilson Ozuem

"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highli...

Leveraging Computer Mediated Marketing Environments

By Gordon Bowen, Wilson Ozuem

Technology and Talent Strategies for Sustainable Smart Cities

By Gordon Bowen, Hamid Jahankhani, Imad Yasir Nawaz, Sumesh Singh Dadwal