Gordon Bowen Books

Leveraging Computer Mediated Marketing Environments
Strategy Leadership and AI in the Cyber Ecosystem
Strategy Leadership and AI in the Cyber Ecosystem
Computer-mediated marketing strategies
Computer-mediated marketing strategies

By Gordon Bowen, Wilson Ozuem

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"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--

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Computer-mediated marketing strategies
Computer-mediated marketing strategies

By Gordon Bowen, Wilson Ozuem

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"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--

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Competitive social media marketing strategies
Competitive social media marketing strategies

By Gordon Bowen, Wilson Ozuem

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"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highli...

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Leveraging Computer Mediated Marketing Environments
Technology and Talent Strategies for Sustainable Smart Cities
Technology and Talent Strategies for Sustainable Smart Cities
Technology and Talent Strategies for Sustainable Smart Cities

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