Wilson Ozuem Books

Computer mediated marketing strategies

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"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--

Computer-mediated marketing strategies

By Gordon Bowen, Wilson Ozuem

Average: 0.00, 0 Ratings

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--

Computer-mediated marketing strategies

By Gordon Bowen, Wilson Ozuem

Average: 0.00, 0 Ratings

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--

Competitive Social Media Marketing Strategies

By Wilson Ozuem, Gordon Bowen, Gordon Bowen And Wilson Ozuem, Editors

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools t...

Competitive Social Media Marketing Strategies

By Wilson Ozuem, Gordon Bowen, Gordon Bowen And Wilson Ozuem, Editors

Average: 0.00, 0 Ratings

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.