Gower Pub Co Books

British Social Attitudes: Special International Report : The 6th Report
British Social Attitudes: Special International Report : The 6th Report

By Lindsay Brook, Roger Jowell, Sharon Witherspoon, Social And Community Planning Research (Great Britain), Gower Pub Co

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Based on annual national surveys conducted between 1985 and 1988 within the International Social Survey Programme. Comprises papers grouped under eight headings: Measuring national differences; Int...

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Gower Handbook Of Marketing
Gower Handbook Of Marketing

By Michael J. Thomas, M. J. Thomas, Gower Pub Co

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This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in thei...

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Handbook of retailing
Handbook of retailing

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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