Michael J. Thomas Books

Marketing Digest
Marketing Digest

By Michael J. Thomas

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Marketing Handbook
Marketing Handbook

By Michael J. Thomas

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xxxv, 805 p. : 24 cm Includes bibliographies and index

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Gower Handbook Of Marketing
Gower Handbook Of Marketing

By Michael J. Thomas, M. J. Thomas, Gower Pub Co

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This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in thei...

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Nature'S Wild Harvest
Nature'S Wild Harvest

By Eric Soothill, Michael J. Thomas, Eric Soothill & Michael J. Thomas

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160 p. : 24 cm Includes bibliographical references (p. 158) and index

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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