Harper W Books
Marketing Management: A Strategic Approach With A Global Orientation/Intl Edition
By Jean-Claude Larréché, Harper W, Harper W. Boyd, ORVILLE C. WALKER, Walker Orville C., Larreche Jean-Claude Boyd, Orville C. Walker Jr.
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international ca...
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Marketing Management
By Jean-Claude Larréché, Harper W, Harper W. Boyd, Walker Orville C., Larreche Jean-Claude Boyd, Orville C. Walker Jr.
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international ca...
Read More
Marketing Management
By Jean-Claude Larréché, Harper W, Harper W. Boyd, ORVILLE C. WALKER, Walker Orville C., Larreche Jean-Claude Boyd, Orville C. Walker Jr.
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international ca...
Read More