Hiroshi Mikitani Books

Hyuman komasu
Hyuman komasu

By Hiroshi Mikitani

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Kyosoryoku
Kyosoryoku

By Hiroshi Mikitani

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Rakuten Ryu
Rakuten Ryu

By Hiroshi Mikitani

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Business do
Business do

By Hiroshi Mikitani

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"Practical advice for your personal journey, from a self-made billionaire Shikumi: An Entrepreneur' Secret System for Success is your personal handbook for achieving happiness by systematically tur...

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Marketplace 30
Marketplace 30

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The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relations...

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The Power to Compete
The Power to Compete

By Hiroshi Mikitani

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"The Power to Compete tackles the issues central to the prosperity of Japan -- and the world -- in search of a cure for the "Japan Disease." As founder and CEO of Rakuten, one of the world's larges...

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Business Do
Business Do

By Hiroshi Mikitani

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Business Do
Business Do

By Hiroshi Mikitani

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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