Ryoichi Mikitani Books

The Power to Compete
The Power to Compete

By Hiroshi Mikitani

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"The Power to Compete tackles the issues central to the prosperity of Japan -- and the world -- in search of a cure for the "Japan Disease." As founder and CEO of Rakuten, one of the world's larges...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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