Ilan Alon Books

Global Marketing
Global Marketing

By Eugene Jaffe, Ilan Alon

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Global Marketing: Contemporary Theory, Practice, and Cases
Franchising globally
Franchising globally

By Ilan Alon

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"Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical example...

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Chinese international investments
Chinese international investments

By Philippe Gugler, Marc Fetscherin, Ilan Alon

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"Chinese International Investments provides authoritative academic and professional insights into Chinese international investments in Europe, Asia, Africa and the Americas. It offers a wide range...

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Globalization of Chinese Enterprises
Globalization of Chinese Enterprises

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Offers critical perspectives and unique analyses of the growth and development path of mainland Chinese enterprises on the worldstage.

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Service Franchising
Service Franchising

By Ilan Alon

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Business and Management Education In Transitioning And Devloping Countries
Business And Management Education in Transitioning And Developing Countries
International Franchising in Emerging Markets
International franchising in emerging markets

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If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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