Ilan Alon Books

Global Marketing
Global Marketing

By Eugene Jaffe, Ilan Alon

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Global Marketing: Contemporary Theory, Practice, and Cases
Global Marketing Management
Franchising globally
Franchising globally

By Ilan Alon

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"Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical example...

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Chinese international investments
Chinese international investments

By Philippe Gugler, Marc Fetscherin, Ilan Alon

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"Chinese International Investments provides authoritative academic and professional insights into Chinese international investments in Europe, Asia, Africa and the Americas. It offers a wide range...

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Service Franchising
Service Franchising

By Ilan Alon

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International Franchising in Emerging Markets
International Franchising in Industrialized Markets
International Franchising in Industrialized Markets
Business Education in Emerging Market Economies

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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