Marc Fetscherin Books

Chinese international investments

By Philippe Gugler, Marc Fetscherin, Ilan Alon

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"Chinese International Investments provides authoritative academic and professional insights into Chinese international investments in Europe, Asia, Africa and the Americas. It offers a wide range...

Consumer-brand relationships

By Marc Fetscherin

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"The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are form...

Chinese International Investments

By P. Gugler, Marc Fetscherin, Ilan Alon

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Consumer brand relationships

By Marc Fetscherin

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Consumer-brand relationships

By Marc Fetscherin

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Consumer Brand Relationships

By Susan Fournier, Michael Breazeale, Marc Fetscherin

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Consumer Brand Relationships

By Susan Fournier, Michael Breazeale, Marc Fetscherin

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Consumer Brand Relationships

By Susan Fournier, Michael Breazeale, Marc Fetscherin

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Consumer Brand Relationships

By Susan Fournier, Michael Breazeale, Marc Fetscherin

Average: 0.00, 0 Ratings

Consumer Brand Relationships

By Susan Fournier, Michael Breazeale, Marc Fetscherin

Average: 0.00, 0 Ratings

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.