Ira Matathia Books
Buzz: Harness the Power of Influence and Create Demand
By Marian L. Salzman, Ira Matathia, Ann O Reilly, Marian Salzman
Praise for Buzz "Buzz is step-ahead marketing' at its very best. No other book comes close to combining such fresh insights with compelling case studies on this crucially important marketing topic....
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