Ira Matathia Books

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By IRA MATATHIA MARIAN SALZMAN

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By Ira Matathia, Marian Salzman

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Buzz: Harness the Power of Influence and Create Demand
Buzz: Harness the Power of Influence and Create Demand

By Marian L. Salzman, Ira Matathia, Ann O Reilly, Marian Salzman

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Praise for Buzz "Buzz is step-ahead marketing' at its very best. No other book comes close to combining such fresh insights with compelling case studies on this crucially important marketing topic....

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By Marian L. Salzman, Ira Matathia

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Tendencias
Tendencias

By Ira Matathia, Marian Salzman

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By Ira Matathia, Marian Salzman

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Buzz
Buzz

By Ira Matathia, Ann O Reilly, Marian Salzman

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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