Marian L. Salzman Books

Praise for Buzz "Buzz is step-ahead marketing' at its very best. No other book comes close to combining such fresh insights with compelling case studies on this crucially important marketing topic....

MBA Jobs

By Marian L. Salzman, Nancy Marx, Marian Salzman

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By Marian L. Salzman, Ira Matathia

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The Future of Men

By Marian O Reilly Ann Matathia Ira Salzman

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The Future of Men

By Ira Matathia, Ann O Reilly, Marian Salzman

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.