James Makens Books

MARKETING FOR HOSPITALITY AND TOURISM Third Edition
MARKETING FOR HOSPITALITY AND TOURISM Third Edition

By Phlilip Et Al. Kotler, Philip Kotler, John Bowen, Kotler, Philip, Bowen, John (John T.), 1948-, Makens, James C, James Makens

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Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.

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Marketing For Hospitality And Tourism
Marketing For Hospitality And Tourism

By Philip Kotler, John Bowen, James C. Makens, James Makens, Miguel Ángel Sánchez Carrión, Philip Kottler

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Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.

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Mercadotecnia Para Hoteleria Y Turismo
Mercadotecnia Para Hoteleria Y Turismo

By Philip Kotler, John Bowen, James C. Makens, James Makens, Miguel Ángel Sánchez Carrión, Philip Kottler

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Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.

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Marketing For Hospitality And Tourism
Marketing For Hospitality And Tourism

By John R. Bowen, Philip Kotler, James C. Makens, John Richard Bowen, Philip T. Kotler, James Makens

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This Is The Ebook Of The Printed Book And May Not Include Any Media, Website Access Codes, Or Print Supplements That May Come Packaged With The Bound Book. Marketing For Hospitality And Tourism, 6e...

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Marketing For Hospitality And Tourism
Marketing For Hospitality And Tourism

By Seyhmus Baloglu, Philip Kotler, John Bowen, James C. Makens, John T. Bowen, James Makens Ph.D., James Makens, Philip T. Kotler, John T. Bowen, James Makens Ph.D., Seyhmus Baloglu

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Cover 1 Title Page 2 Copyright Page 3 Brief Contents 5 Contents 7 To the Student 15 Preface 19 About the Authors 22 Part I Understanding the Hospitality and Tourism Marketing Process 24 1 Introduct...

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REVEL For Marketing For Hospitality And Tourism -- Combo Access Card
REVEL For Marketing For Hospitality And Tourism -- Combo Access Card

By Seyhmus Baloglu, Philip Kotler, John M. Bowen, John Bowen, James C. Makens, James Makens

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This Revel Combo Card Access product includes a Revel access code plus a loose-leaf print reference (delivered by mail) to complement your Revel experience. In addition to this access code, you wil...

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Marketing For Hospitality And Tourism [RENTAL EDITION]
Marketing For Hospitality And Tourism [RENTAL EDITION]

By Seyhmus Baloglu, John T. Bowen, Philip Kotler, James C. Makens, Philip T. Kotler, James Makens Ph.D., James Makens

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"Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-colour book discusses hospitality mark...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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