Philip Kottler Books

Marketing For Hospitality And Tourism

By Philip Kotler, John Bowen, James C. Makens, James Makens, Miguel Ángel Sánchez Carrión, Philip Kottler

Average: 0.00, 0 Ratings

Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.

Mercadotecnia Para Hoteleria Y Turismo

By Philip Kotler, John Bowen, James C. Makens, James Makens, Miguel Ángel Sánchez Carrión, Philip Kottler

Average: 0.00, 0 Ratings

Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.