Joseph Michelli Books

Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way
Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

By Joseph A. Michelli

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"Why are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight, "--Amazon.com.

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WHEN FISH FLY
WHEN FISH FLY

By Joseph Michelli, John Yokoyama

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The true story of a small fish market depicted in the best-selling parable "FISH!" reveals the business principles applied by its owner in the areas of employee morale, customer service, and an ali...

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The New Gold Standard
The New Gold Standard

By Joseph A. Michelli

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The Starbucks Experience
The Starbucks Experience

By Joseph Michelli

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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