Kevin J. Clancy Books

Simulated Test Marketing: Technology for Launching Successful New Products
Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing
Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing
Counterintuitive Marketing
Counterintuitive Marketing

By Peter C. Krieg, Kevin J. Clancy

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"In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. The authors draw from th...

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Simulated Test Marketing
Simulated Test Marketing

By Tom Clancy

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Market new products successfully
Uncover the Hidden Power of Television Programming
Uncover the Hidden Power of Television Programming

By Kevin J. Clancy, David Lloyd

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"The original research reported in this book finds that the more involved viewers are in a television program, the greater the impact of the advertising carried by the program. Since advertisers bu...

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Uncover the Hidden Power of Television Programming
The marketing revolution
The marketing revolution

By Kevin J. Clancy

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Marketing Revolution

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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