Peter C. Krieg Books

Simulated Test Marketing: Technology for Launching Successful New Products
Counterintuitive Marketing
Counterintuitive Marketing

By Peter C. Krieg, Kevin J. Clancy

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"In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. The authors draw from th...

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Simulated Test Marketing
Simulated Test Marketing

By Tom Clancy

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Market new products successfully
Counterintuitive Marketing
Market New Products Successfully
Your Gut Is Still Not Smarter Than Your Head
Market New Products Successfully
Counterintuitive Marketing

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