Leyland Pitt Books

Rethinking Marketing: The Entrepreneurial Imperative
Marketing for managers
Marketing for managers

By Leyland F. Pitt

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"This 3rd edition introduces readers to the fundamental issues underlying marketing concepts and strategies. Building on two successful previous editions, the book adds new material that covers man...

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Business to Business Marketing
Proactiveness and performance
On the reliability and validity of the SERVQUAL Instrument
World Wide Web as an industrial marketing communication tool
Rethinking Marketing: The Entrepreneurial Imperative: International Edition
Business To Business Marketing

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