Lu, Qiang. Books

Structural models of reference price effects and brand equity.
Structural models of reference price effects and brand equity.

By Lu Qiang.

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In this dissertation, I propose and estimate structural models for the reference-price phenomenon and for measuring brand equity.Chapters 2 and 3 show that a complete accounting of reference-price...

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Ke ji de sheng xiang
Ke ji de sheng xiang

By Qiang Lu

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Chun feng you qing
Chun feng you qing

By Lu Qiang.

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Gong si you xiao dao da yao guo na xie kan
Gong si you xiao dao da yao guo na xie kan

By Lu Qiang

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Ben shu tan tao le xiao qi ye de cheng gong lu xian tu, Gai kuo le xiao qi ye zou xiang cheng gong de shi ge nei zai ji yin, Bing fen bie tan tao le zhei shi ge ji yin de te zheng. Tong guo dui 14...

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Lu Qiang ji Taiwan zuo jia quan ji
Er nu men Lian he wen cong
Er nu men Lian he wen cong

By Lu Qiang.

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Zhongguo shi chang ying xiao fang fa

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