Mario Moussa Books

The Art of Woo
The Art of Woo

By G. Richard Shell, Mario Moussa

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You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of WooG. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex or...

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The Art of Woo
The Art of Woo

By Mario Moussa, G. Richard Shell

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Committed teams
Committed teams

By Mario Moussa

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"Build high-performing teams with an evidence-based framework that delivers results Committed is a practical handbook for building great teams. Based on research from Wharton's Executive Developmen...

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The Art of Woo
The Art of Woo

By Mario Moussa, G. Richard Shell

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The Culture Puzzle
The Culture Puzzle

By Greg Urban, Mario Moussa Derek Newberry

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Corporate culture is critical to any organizational change effort. This book offers a proven model for identifying and leveraging the essential elements of any culture. In a world that changes...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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