Mark J. Greeven Books

Business ecosystems in China
Business ecosystems in China

By Mark J. Greeven

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"We cannot afford to miss the remarkable rise of Chinese business ecosystems. Alibaba and their peers Baidu, Tencent, Xiaomi, and LeEco showcase unprecedented growth and success in China and are ex...

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Pioneers, Hidden Champions, Changemakers, and Underdogs
Pioneers, Hidden Champions, Changemakers, and Underdogs

By Mark J. Greeven, Wei Wei, George S. Yip

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An insider's view of China's under-the-radar, globally competitive innovators.Chinese innovators are making their mark globally. Not only do such giants as Alibaba and Huawei continue to thrive and...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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