Michael J. Silverstein Books

Breaking Compromises
Breaking Compromises

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Trading Up
Trading Up

By Neil Fiske, Michael Silverstein

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Trading Up
Trading Up

By Michael J. Silverstein, Neil Fiske

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Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackso...

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Trading Up
Trading Up

By Michael J. Silverstein

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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