Michael R. Czinkota Books

The future of global business
The future of global business

By Ilkka A. Ronkainen, Masaaki Kotabe, Michael R. Czinkota

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In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contribution...

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U.S. Arab Economic Relations
U.S. Arab Economic Relations

By

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Export Management
Export Management

By CZINKOTA

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Export Policy
Export Policy

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Export Promotion
Export Promotion

By Michael Czomlpy

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Export Controls
Export Controls

By Scot Marciel

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Japan's market
Japan's market

By Michael R. Czinkota

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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