Morgen Books
Marketing
By WALTER DILL SCOTT, Morgen Witzel, Melvin Thomas Copeland, W. D. Moriarty, Edward Tregaskiss Elbourne, Percival White, Charles Wilson Hoyt, Witzel, Morgen
Early texts on marketing focused on areas such as the organization of marketing and its place within the business, effective communication with consumers, and stimulation of consumer demand. This c...
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Big Business And The Muck-Rakers
By Morgen Witzel, Witzel, Morgen
V. 1. Pt. 1. The History Of The Standard Oil Company / Ida M. Tarbell -- V. 2. Pt. 2. The History Of The Standard Oil Company / Ida M. Tarbell -- V. 3. Lawless Wealth / Charles Edward Russell -- V....
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A History Of Management Thought
By Morgen Witzel, Witzel, Morgen
"For the past three thousand years people have been thinking about the problems of management. This book shows how thinking about management has evolved and changed. It shows how changing social, p...
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