Percival White Books
Marketing
By WALTER DILL SCOTT, Morgen Witzel, Melvin Thomas Copeland, W. D. Moriarty, Edward Tregaskiss Elbourne, Percival White, Charles Wilson Hoyt, Witzel, Morgen
Early texts on marketing focused on areas such as the organization of marketing and its place within the business, effective communication with consumers, and stimulation of consumer demand. This c...
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