P. R. Smith Books

Strategic marketing communications
Strategic marketing communications

By Smith P. R.

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Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs a...

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Boeing 737
Boeing 737

By P. R. Smith

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Shorts 330 and 360
Shorts 330 and 360

By P. R. Smith

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Airbus A300 and 310
Airbus A300 and 310

By P. R. Smith

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63 p. : 20 x 25 cm

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Marketing communications
Marketing communications

By P. R. Smith

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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