Smith, P. R. Books

Strategic marketing communications
Strategic marketing communications

By Smith P. R.

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Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs a...

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Marketing Communications 3rd Edition
Marketing communications
Marketing communications

By Smith P. R.

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Marketing communications
Marketing communications

By Smith P. R.

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EMarketing eXcellence
EMarketing eXcellence

By Smith P. R.

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Over 5,000 copies of the previous edition sold - new edition available now!

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EMarketing eXcellence

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