Smith P. R. Books

Strategic marketing communications
Strategic marketing communications

By Smith P. R.

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Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs a...

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Marketing communications
Marketing communications

By Smith P. R.

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Marketing communications
Marketing communications

By Smith P. R.

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EMarketing eXcellence
EMarketing eXcellence

By Smith P. R.

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Over 5,000 copies of the previous edition sold - new edition available now!

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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