Paul A. Herbig Books

Handbook of cross-cultural marketing

By Paul A. Herbig

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The innovation matrix

By Paul A. Herbig

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xiv, 311 p. : 25 cm

Handbook of Cross Cultural Marketing

By Paul A. Herbig

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Handbook of Cross-Cultural Marketing

By Paul A. Herbig, Paul Herbig, Erdener Kaynak

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Innovation Japanese style

By Paul A. Herbig

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Japan has major problems to address if it wishes to remain an economic superstar in the 21st century. Can Japan continue to grow as an economic superpower now that it has caught up with the technol...

Marketing Japanese style

By Paul A. Herbig

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Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing - product, promotion, place, and price - are explored. Japanese cu...

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.